K r i s t i n   V e r i t a   K a t z e r   M A

The main topic in this publication was about advertising agencies

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and their relationship to their clients. 



It includes an interview of my previous boss in Austria Manfred



Wegscheider and a few visual examples of appropriate and not very



​appropriate advertisements.



Have a good connection to your clients and socialize with them is a

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very important job as a graphic designer. Appreciation and

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understanding of each others problems and desires are vital

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aspects of a professional relationship. Never underestimate a client



because he will always be the expert on his topic and you are the

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​important element to communicate his product or service.

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Intense collaboration and an open mind for ideas will lead to



success and effectiveness on the market.