Case study / Typography / Butterfly grid

The brief:



Create an identity for the artist Mat



Collishaw in the form of a font,after



that apply his new identity in



connection with his Artwork called



"submission" in the format of a



poster for the Haunch of Venisen



Gallery.



The project "submission" includes



various images of his macro



butterfly-pictures.



After reading the brief, I was

looking into the areas of butterfly



anatomy and I decided to use one

specific butterfly-wing to great my

own grid system.



1/3

It isn't always as easy as it



looks, the typeface still needs



a lot of improvements, but



because of it's different



approach it does become a



very unique type solution.



As the letterforms itself



became very experimental I



decided to use Helvetica as



subtext in order to keep the



balance within the layout



without taking too much



attention away from



Collishaw's art-piece.