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Case study / Typography / Butterfly grid
![](https://static.wixstatic.com/media/a33572_5c5a22c1ac44fc1ae75a78751ed0ca8f.png/v1/fill/w_227,h_141,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a33572_5c5a22c1ac44fc1ae75a78751ed0ca8f.png)
![](https://static.wixstatic.com/media/a33572_fb84e896f293249cc43c21c7a34a8808.jpg/v1/fill/w_227,h_141,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/a33572_fb84e896f293249cc43c21c7a34a8808.jpg)
The brief:
Create an identity for the artist Mat
Collishaw in the form of a font,after
that apply his new identity in
connection with his Artwork called
"submission" in the format of a
poster for the Haunch of Venisen
Gallery.
The project "submission" includes
various images of his macro
butterfly-pictures.
After reading the brief, I was
looking into the areas of butterfly
anatomy and I decided to use one
specific butterfly-wing to great my
own grid system.
![](https://static.wixstatic.com/media/a33572_d63fe67a6610f25d7561df8612418faa.png/v1/fill/w_52,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_d63fe67a6610f25d7561df8612418faa.png)
![](https://static.wixstatic.com/media/a33572_ff8062f43b86f4279034ee6dd889a5f4.png/v1/fill/w_52,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_ff8062f43b86f4279034ee6dd889a5f4.png)
![](https://static.wixstatic.com/media/a33572_fd507e8917f6f3abd8d54748bbba3e50.png/v1/fill/w_52,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_fd507e8917f6f3abd8d54748bbba3e50.png)
![](https://static.wixstatic.com/media/a33572_d63fe67a6610f25d7561df8612418faa.png/v1/fill/w_52,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_d63fe67a6610f25d7561df8612418faa.png)
It isn't always as easy as it
looks, the typeface still needs
a lot of improvements, but
because of it's different
approach it does become a
very unique type solution.
As the letterforms itself
became very experimental I
decided to use Helvetica as
subtext in order to keep the
balance within the layout
without taking too much
attention away from
Collishaw's art-piece.
![](https://static.wixstatic.com/media/a33572_366a0ac0f8a752de10536f0367d3100a.jpg/v1/fill/w_147,h_76,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_366a0ac0f8a752de10536f0367d3100a.jpg)
![](https://static.wixstatic.com/media/a33572_e155fb9097aee1803da0eda2b20c95a7.jpg/v1/fill/w_147,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_e155fb9097aee1803da0eda2b20c95a7.jpg)
![](https://static.wixstatic.com/media/a33572_f1fac133d575d564d3f123fcf6bf7dec.jpg/v1/fill/w_147,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_f1fac133d575d564d3f123fcf6bf7dec.jpg)
![](https://static.wixstatic.com/media/a33572_d8995f0cafbfafbfa4c802314c836ff2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/a33572_d8995f0cafbfafbfa4c802314c836ff2.jpg)