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Design in practice

The main topic in this publication was about advertising agencies

and their relationship to their clients. 

It includes an interview of my previous boss in Austria Manfred

Wegscheider and a few visual examples of appropriate and not very

appropriate advertisements.

Have a good connection to your clients and socialize with them is a

very important job as a graphic designer. Appreciation and

understanding of each others problems and desires are vital

aspects of a professional relationship. Never underestimate a client

because he will always be the expert on his topic and you are the

important element to communicate his product or service.

Intense collaboration and an open mind for ideas will lead to

success and effectiveness on the market.

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