Design in practice
The main topic in this publication was about advertising agencies
and their relationship to their clients.
It includes an interview of my previous boss in Austria Manfred
Wegscheider and a few visual examples of appropriate and not very
Have a good connection to your clients and socialize with them is a
very important job as a graphic designer. Appreciation and
understanding of each others problems and desires are vital
aspects of a professional relationship. Never underestimate a client
because he will always be the expert on his topic and you are the
important element to communicate his product or service.
Intense collaboration and an open mind for ideas will lead to
success and effectiveness on the market.
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