Craft & Process

My final year MA Graphic Design project includes a



designed A5 Project Report, a designed A4 Visual Summary



and the final outcome: two A2 hand-bound books with real 



wooden covers which contain my individual designed



letterforms. Additionally to my outcome is a "process book"



with all the visible stages and steps I had to achieve during



the making process of letterpress.





(Look up: MA Process book / making process / Letterpress)



Learning by doing



My unique alphabet is based on textures in nature:
 

(click on the letters to be connected to the designs)

A - Alligator
B - Bee combs
C - Coral
D - Daisy flower
E - Egg
F - Feather
G - Giraffe
H - Hair
I - Ice
J - Jellyfish
K - Kiwi
L - Leaf
M - Melon
N - Nautilus
O - Octopus
P - Pineapple
Q - Queen Scallop
R - Rainbow
S - Snake
T - Tree
U - Universe
V - Virus
W - Water
X - Xingu River Ray
Y - Bamboo plant species

Z - Zebra

Textures 

Visual communication

The designs visualise a journey about the

collaboration between hand drawn processes

and digital media in the field of typography.


 

Visualising a story about the cooperation

between the human and the machine where a

traditional technique such as letterpress and

the rather new method in design called laser



cut, are introduced to visual ideas and new


interpretations in the voice of the 21st century

for the purpose of graphic and communication

design.



The main influence for this project was the idea

of combining areas in the field of graphic

design. Starting of with the most common gift

of an creative-  hand drawn illustrations in form

of individual letterforms, perfected digitally and

take further to other technologies such as laser

cut for the purpose of letterpress-printing them

later on.





Testing out the possibilities of various


techniques in a cooperation process was the

aim of this design project. The question is not

what is better: handmade or digital, but what

can be achieved if you there is an interplay

between both of these areas?

Letterforms

Lasercut

Letterpress

Visual sumMAry booklet

Sketchbook

The studio

The boxes

MAjor Project Report

Process book

The typeface

MA handin / assessment

Postgraduate show at the London College of Communication

Finding myself in one of our University videos, while working for my MA project. If you want to find out what I did, go to :