K r i s t i n   V e r i t a   K a t z e r   M A

• The first steps in the right direction •

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After I discovered my real passion for fashion design during my time in Berlin, I was absolutely focused to find a way how I could change into the fashion industry without having any educational background. 

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Due to lucky cicumstantances Stefan Scheuring, founder of "absultion PR", was looking for an intern to supervice a number of designers he was proud to maintain in Berlin.

That was the time when I learned how to manage hundreds o emails, enquiries and phone-calls throughout the day. Puplic relations and being social was the key to success in the fashion industry. 

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I always knew that my main destiny was more the designing, craft and manufacturing process, but I'm also very greatful to experience this side of the fashion inustry.

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Another vital lesson was dealing with requests about lending out pieces of the designer's collections and managing their lending.

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For example, the fashin label Bench intended to launch their new t-shirt colleciton inside their shop in Berlin mitte. That's why we had to organise & plan everything that comes with this buzzing summer-event.

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